PICS Smartcard - Web Design & Online Marketing

Project Summary

Broadside Media currently designs, builds and manages a corporate newsletter featuring coupon promotions, industry updates and customer feedback surveys on a monthly basis. After seeing great success and real results to their bottom line, PICS Smartcard came to Broadside Media again for help in redesigning their corporate website to promote a strong brand image which sales representatives would be proud to send out to customers. Additionally, they needed to organize a large volume of information and promote strong calls to action for inbound sales leads. We streamlined the new website’s flow and content in a way that focused on the client’s perspective rather than that of the organization. The website was built into the Drupal Content Management System (CMS) to allow the client to easily make future updates to text and content while integrating the site with the existing email marketing campaign, interstitial page linking to their e-commerce portal and scalability for future expansion with live chat, and social media adaption.

Client Feedback

"We've been very happy with the results from our new website and ongoing email marketing campaign, partnering with Broadside Media. We've achieved a higher open-rate than the industry standard, and increased revenues with a consistent return on investment including one stand-out month with 149% ROI. In addition, Broadside helped us approach our online marketing in a holistic manner, integrating our social media presence on Twitter and Facebook with our new site and our email campaign. This has helped raise our brand awareness in multiple arenas, and to ultimately gain traction in the market."

Caleb Simonyi-Gindele, CEO
PICS Smartcard Inc.