Mac Shack - Web Design, Illustration & Online Social Media Contest

Project Summary

We’re always thrilled to partner with clients where good food is involved - and this client has a great new restaurant concept (a whole world of fabulously re-invented comfort food), which opened Fall 2011 in the heart of Kerrisdale, Vancouver. Most importantly, we love working with clients who are on board with thinking holistically and proactively about marketing their businesses.

Before the grand opening of Mac Shack, we designed a Phase One temporary website, custom Twitter skin and a database, to go hand-in-hand with a promotional campaign. For the promo itself, we designed posters with a QR code and the website listed, which were wrapped around the “soon to be opened” restaurant. When users scan the QR code or the website, they’re led to a free meal promotion for the first 1,000 Twitter followers. The database is designed to send coupons to the lucky recipients of a Mac Shack meal on the house. Finally Phase Two of the website is a full site including menu, online ordering, feedback form and gallery.